Setting up a new service has always required more steps than it should. Create an account, generate a key, copy it somewhere, create another for local, wire the services together, set up payments, document the env vars. Then a new teammate joins and you do it again.

It's not unsolvable. It's just boring in a way that slows everything down. AI didn't fix it. Agents can write your code, scaffold your components, review your PRs. But when it's time to provision a real service and get credentials back safely, they hit the same wall everyone else does.

Wix Headless has joined the Stripe Projects developer preview as a co-design and launch partner on the protocol that smooths out that friction.

This is what it looks like when that wall isn't there:

What just happened

What Wix Headless provisioned in that flow is the full business backend: commerce, bookings, CMS, CRM, events, memberships. The same infrastructure that runs millions of Wix businesses, now wired into your environment from the first command. You're not assembling five vendors and praying the webhooks stay in sync. You're connecting to one backend that already has payments, inventory, scheduling, and content management working together, with a dashboard your clients can run themselves. Your resources stay in your own accounts.

How we built this together

Wix joined Stripe Projects as a co-design partner on the provisioning protocol, shaping how the Wix Headless side works: what gets provisioned, how credentials are scoped and returned, how the flow handles new and existing accounts.

Safer credential delivery and clearer ownership weren't afterthoughts, they were part of what we co-designed. Your keys don't get copy-pasted around. Your resources live in your own accounts. The setup is repeatable across environments without a new onboarding guide every time.

The goal was a flow that's deterministic whether a developer runs it or an agent does.

What you can build

Any frontend, any framework. A public storefront, a customer portal, a booking service, an events platform, a membership site. AI agents that act on real orders, inventory, and customer data. Internal tools that read from a live business backend.

You provision it once. Everyone works from the same foundation.

Try it

This is a developer preview and we want feedback, especially from teams building agent-assisted workflows or just looking for a cleaner path from new repo to live environment.

Install the Stripe CLI, then run:

stripe projects init my-app 
stripe projects add wix/headless

Open your agent of choice. Build a storefront, a booking service, an event ticketing system, a membership platform, or anything else that needs a real business backend. The backend is already there.