The Strugbits team come from software engineering backgrounds, and they wanted to build with the sophistication their skills allowed. Headless opened the door. A custom Next.js frontend with pixel-perfect designs, and Wix handling everything behind it - CMS, catalog, checkout, authentication, and automations.

Their own agency website, Strugbits.com, was one of the first things they rebuilt on it. Was it successful? Strugbits now pitch Wix Headless to all of their clients.

So yes, we'd say so.

Workflows adapted for the AI era

Strugbits has developed a build workflow that moves fast without sacrificing quality, and it's become the agency's standard process for new headless projects.

Crawl the client's existing website and convert it to a PDF.
Feed that PDF into Base44 with a prompt to generate the full frontend. Base44 outputs React.
Export the React code and hand it to Claude with a simple brief: convert this to Next.js, learn the Wix Headless API, and integrate these features into these pages.
Connect the Next.js frontend to the Wix backend, CMS, catalog, checkout, contact forms, blog, through the Wix Headless APIs.

The result: a fast, SEO-optimized Next.js frontend with the full Wix backend running behind it. And the client's dashboard? It stays exactly the same if the project was a rebuild. For new clients, adopting Wix is a simple, one-stop shop for everything they need. Their business operations don't change. The frontend gets rebuilt from scratch, no matter where they came from.

CMS central, extended offerings

"If there are 100 sites, I'd say 90 of them we're using the CMS. We heavily use the CMS because it gives you more robust abilities to build out certain things."

The Wix CMS is central to almost everything they build, and the reason is the management layer that comes with it. Content collections give structured, queryable data out of the box, so the data model is solved before the build even starts.

The Wix Dashboard lets clients add, edit, and reorder content without touching code. Permissions keep the right people in the right place, Wix Automations fire off the back of content changes, and everything lives in the same Wix Business Manager the client already knows.

And the CMS reaches well beyond websites. It serves as the engine for a diverse range of interfaces Strugbits delivers, extending into mobile applications and sophisticated admin tools. Another bespoke solution features a backend that programmatically converts sales data into performance points, powering a real-time leaderboard that drives quarterly staff incentive programs.

The CMS is also the key for a smooth client hand off, and to allow scoped frontend control, as Strugbits did with SNH Golf Carts.

Case study: SNH Golf Carts

After many years with Strugbits, SNH Golf Carts knew their site needed an overhaul. The team ran their pipeline - crawl, PDF, Base44, Claude, Next.js, and Wix Headless - and came up with a refurbished version, fit for 2026. The new site included a full e-commerce flow, Wix-hosted checkout, and a CRM that synced every lead directly into Wix as a contact, thanks to Wix Automations.

But that's not all. SNH also wanted to boost their digital presence, so Strugbits integrated the Wix Blog. And day-to-day management of their inventory? The Wix dashboard was the same source of truth as before, so there was no dev involvement, and no adoption headaches.

All in all, a hole-in-one build. But what would the client think?

The client handoff

"We ask clients initially what are the things you need to frequently change on your website, so that we can make it in a way that you can change it yourself."

When it came to handing off SNH Golf Carts' new site, the planning and client coordination paid off. SNH wanted to update their services section with copy they'd revise from time to time and the CMS was already set up for exactly that. Blog? There. Inventory, checkout, payments? All handled through the Wix Business Manager.

And the rest of the design and layout? As planned, Strugbits gave SNH the scoped freedom they needed so they could focus on golf carts, and not rely on devs to "just fix a few more things on the backend."

The pitch that works, and the stack behind it

Strugbits' argument to clients is consistent: fast websites, better aesthetics, AI-accelerated development.

"People don't care how we're building. They need a good website, fast, that runs fast. Headless ticks all the boxes."

Strugbits has other clients too, some with high stakes, others managing sensitive data. And all of them rely on the team to build the best online solution for their needs. Whether it's management systems, showcases, or any other kind of delivery, the team now turns to Wix Headless, because of how simple it is to implement alongside how robust it is.

As seasoned software developers, the team takes ownership of both the process and the code quality. And the Wix MCP and Wix Skills are there to support and expedite that process with reliable implementation of Wix Headless so they can focus on taking care of their clients' needs, whatever they are.

"Wix Headless is personally my favorite."

That says it all.

Build like Strugbits

The skill file at wix-headless.dev plugs into Claude Code, Cursor, or any agent that accepts context — ready to pair with whatever generation tool you use at the front of your workflow.

The docs are the next stop. And you can talk to a Wix engineer directly at wix-headless.dev — a real calendar, run by real engineers.